Update – Who Uses Twitter?

The other day I was hanging out in New York with a bunch of business owners when someone asked, Who Uses Twitter Anyway? That got me thinking about this post and my need to update it… So here goes.

Pew’s Internet and American Life Project is a great source of information about Internet usage in America. Here a few updated facts.

Related Post: B2B Internet Marketing Strategy and the B2B Buying and Selling Process

Percent of Internet users who use twitter has increased.

Twitter is not fading away!

Contrary to belief by some, Twitter is not fading away!

 Demographic Data – Who Uses Twitter

Twitter usage as a percentage of Internet users.

Twitter usage as a percentage of Internet users.  Notice the spike in Twitter usage at the low and high end of the annual household income Twitter by Demographic (Age, Race, Sex, Income Level, Country and More).

Mobile Twitter Usage

Mobile Twitter users as a percentage of total internet users. Notice the flip in data when looking at the annual household income.

Many thanks to the folks at Pew, for this great data!

Who Uses Twitter Usage Demographic Overview

  • According to Quancast, 27 million people in the US used Twitter as of 09/03/2009.
  • 63% of Twitter users are less than 35 years old.
  • 60% Twitterers, are Caucasian, but a higher than average (compared to other Internet properties) are African American (16%) and Hispanic (11%).
  • 58% of people using Twitter have a total household income of at least $60K.
quancast's US Twitter demographics.

Quancast’s US Twitter demographics.

Twitter Usage by Age Group

ComScore provides more insight.

  • Twitter usage in 2009 grew approximately 900% – from 2 million users to 20 million in 2009.
  • In December 2008, 65% of all Twitter users was between 25 and 54 years old.
  • The fastest growing group of Twitter users was the under 25 group. Jumped from 20% to 30% of all users in 2009.
Twitter Demographic Segment Trend by Comscore - December 2008 to December 2009.

Twitter Demographic Segment Trend by Comscore – December 2008 to December 2009.

Global Twitter Usage by Country

The US accounts for 51% of all Twitter users. See the below Table created by Sysomos.

Global Twitter usage by Country - June 2009.

Global Twitter usage by Country from Sysomos – June 2009. Based on data from 13 million Twitter Accounts.

More to come…

About The Author

Brian Bluff

Brian Bluff, President and Co-Founder of Site-Seeker, studied Micro-Electronic Engineering at the Rochester Institute of Technology. After RIT, Brian served as a Surface Warfare Officer in the United States Navy and then went to work in several Vice President and General Manager positions for some of the countries most successful companies. In 2000, Brian started his first business, TCO Inc – one of the original providers of Internet marketing solutions. Brian speaks nationally on a variety of digital marketing topics.

One Response to Who uses Twitter?

  1. [...] In the United States, Facebook has over 100 million monthly active users and Twitter has over 27 million users; [...]

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