Using Twitter for business might seem like a daunting task. A stigma surrounds some social media avenues in which it seems like it’s just for fun, or that you can’t grow your company simply by tweeting with potential clients. However, by developing brand recognition and using a few simple strategies, it can be very easy [...]
Managing social media continues to be an ever-increasingly important aspect of any successful Internet marketing strategy. With all of the different avenues of approach (Facebook, Youtube, Pinterest and Twitter just to name a few) it can sometimes be complicated and time-consuming to acclimate employees to when they’re supposed to post, where and what to say. [...]
Hello…hello? Is this thing on?
Often times participating in social media can feel like yelling into the wind or standing at the edge of the forest and wondering if there is anyone out there? And how do you know if they hear you?
I think this unknown is one of the largest obstacles for many [...]
This is an interesting shift, a third-party application was bought to become part of the primary platform application. More interesting yet, according to Twitter’s post they have hinted at even larger changes on the horizon.
Over the past few years Social sites have grown from college networks and groups of friends into a major marketing avenue. Marketing and Advertising groups and companies saw the potential for these social networks and latched on with tenacity. Once Facebook was open to all of the public it became a [...]
When people challenge me about the time I am “wasting” on social media, it is easy to show them how it is one of the best uses of time today to promote your company and your brand, to develop authority and become a trusted name in your industry. To me, the ROI is easy to measure.
or those of us that are in the Internet marketing arena we must help our clients establish appropriate ROI goals for their social media programs. We are asking them to invest their valuable time and energy, and they have to understand the goals, objectives, and return.
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