or those of us that are in the Internet marketing arena we must help our clients establish appropriate ROI goals for their social media programs. We are asking them to invest their valuable time and energy, and they have to understand the goals, objectives, and return.
As Internet Marketers we are very conversant in an industry that offers complicated and fluid services like SEO, SEM & Social Media. But often our client’s don’t understand and do we take the time to make sure our clients really understand and are we really listening?
You need to increase sales but your marketing budget dollars are minimum. Traditional methods just aren’t cutting it as the economy struggles, and you find yourself fighting for survival. It is time to consider something new and different but the unknown terrifies you. How do you even start to consider the internet, it seems like [...]
Subtlety is not one of my strong points a more appropriate description would be the “bull in a china shop” analogy when referring to my personal interactions. Often times things come rushing out of my mouth as I am thinking them and then the – “probably should not actually say that” – filter kicks in [...]
This week I had the pleasure of discussing Internet marketing with a Buffalo NY based commercial kitchen design company. These folks provide commercial kitchen design services throughout Buffalo, NY, Rochester NY, Syracuse, NY,
When I meet with clients to discuss their business objectives, and more specifically their sales and revenue objectives, I find myself amazed at how often they overlook the impact of their website. When I suggest they should be managing their website with the same sharp eye and diligence that they manage their sales staff, they [...]
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