As Internet Marketers we are very conversant in an industry that offers complicated and fluid services like SEO, SEM & Social Media. But often our client’s don’t understand and do we take the time to make sure our clients really understand and are we really listening?
As an industry we all have varying views on the same theme. We all have slightly different “things” that we feel are more important than the other. We politely argue amongst one another and do our best to stay educated and ahead of the curve. Many of us do a good job and deliver excellent [...]
When I meet with clients to discuss their business objectives, and more specifically their sales and revenue objectives, I find myself amazed at how often they overlook the impact of their website. When I suggest they should be managing their website with the same sharp eye and diligence that they manage their sales staff, they [...]
Don’t get “too comfortable” . . .
All sales people at times get “too comfortable”, myself included. I’ll find myself doing well, setting great appointments, working to understand my prospects needs and winning more and more clients, then gradually I start to get “too comfortable”. I begin assuming I know what my prospects needs are, [...]
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