If you have a “NO SOLICITING” sign on your front door I wonder if you really mean it and really understand the full implications of it. We must sell what we make or what we do in order to be successful, in fact in order to survive as a company. A “NO SOLICITING” sign on [...]
Standardization can be a way for an Internet marketing company to offer the same quality of service to every client regardless of contract size or employee providing the effort. On the other hand, standardization is difficult to implement and maintain. Furthermore, it is potentially foolish to try to use [...]
The other day I was giving a seminar titled “b2b promotion with Internet marketing”, when a member of the audience asked “How can social media benefit my business?”. What a question. A softball right down the middle.
If you speak frequently you know that things have a way of not working out. [...]
With the constant flux in the Search arena, and fighting for those big dollars don’t lose site of the fact why Google is so dominant. Quality and relevancy are what built them into the dominant player they are.
As an industry we all have varying views on the same theme. We all have slightly different “things” that we feel are more important than the other. We politely argue amongst one another and do our best to stay educated and ahead of the curve. Many of us do a good job and deliver excellent [...]
My kids are tired of telling me a story where things don’t go well and I ask them what their attitude was going into the situation. “UGH Mom – it isn’t ALWAYS about my attitude!” Well, actually it is ALL about attitude – and I am seeing a lot of positive attitude out there, and [...]
Last Thursday, May 14th, Brian Bluff and I gave a presentation at the ConnStep Annual Manufacturing Conference at the Connecticut Convention Center in Hartford Connecticut. This annual conference brings together manufacturing companies from across Connecticut to learn, engage and share in all aspects of their businesses from lean manufacturing, procurement, marketing [...]
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