When people challenge me about the time I am “wasting” on social media, it is easy to show them how it is one of the best uses of time today to promote your company and your brand, to develop authority and become a trusted name in your industry. To me, the ROI is easy to measure.
or those of us that are in the Internet marketing arena we must help our clients establish appropriate ROI goals for their social media programs. We are asking them to invest their valuable time and energy, and they have to understand the goals, objectives, and return.
If you have a “NO SOLICITING” sign on your front door I wonder if you really mean it and really understand the full implications of it. We must sell what we make or what we do in order to be successful, in fact in order to survive as a company. A “NO SOLICITING” sign on [...]
I try to be a “glass is half full” kind of girl. So sometimes, it is really hard to hear client’s comment about why they shouldn’t engage in social media. As they make these comments all I can think of is that they are burying their heads in the sand.
As an industry we all have varying views on the same theme. We all have slightly different “things” that we feel are more important than the other. We politely argue amongst one another and do our best to stay educated and ahead of the curve. Many of us do a good job and deliver excellent [...]
My kids are tired of telling me a story where things don’t go well and I ask them what their attitude was going into the situation. “UGH Mom – it isn’t ALWAYS about my attitude!” Well, actually it is ALL about attitude – and I am seeing a lot of positive attitude out there, and [...]
Last Thursday, May 14th, Brian Bluff and I gave a presentation at the ConnStep Annual Manufacturing Conference at the Connecticut Convention Center in Hartford Connecticut. This annual conference brings together manufacturing companies from across Connecticut to learn, engage and share in all aspects of their businesses from lean manufacturing, procurement, marketing [...]
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