The cliche of the day for Advergames that use education in their structure and content is Below the Line (BTL) advergames. That’s right! Edutainment and branding has come together.

Kellogg’s game Tutankhamun and Zookeeper are archetypes for this hybrid. Tutankhamun, as you can imagine, takes gamers on an adventure through the tomb of Tutankhamun, [...]