We all know technical content is king.
Your website should be rich with great technical content, well written, and engaging. We also know how much the search engine’s dig (no pun intended) that great technical content. However, have you considered placing your technical content off-site as well?
We have seen some great results in utilizing Blogging, YouTube, Slideshare and Linkedin as places to re-purpose technical content and drive some excellent positioning and traffic in the SERPs.
I have a slideshare account where I upload, describe and tag all of my power point presentations. In 12 months I have 13 presentations uploaded which have received a total of 2,373 views and 8 favorites. In December 2009 for two weeks I ranked #4 & #5 for the search phrase “social media for manufacturing” in google – my blog was number 4 and a link to my slideshare account was number 5. As of the writing of this post, my slideshare presentation was still at number 4. Slideshare can hold pdf documents as well. What a great place to push those white papers, industry articles and technical content.
SERP results for Social Media for Manufacturing
Brian Bluff does a great and consistent job of generating strong blog posts and traffic. In a search for “Internet Marketing Syracuse NY” Brian’s blog ranks at the top of the organic results.
One of our clients utilzies SEO, PPC and YouTube. With deep technical content on the site, a well built and tagged YouTube channel and a highly efficient PPC program they often appear multiple times on a SERP for key search phrases. Below, notice that they rank numbers 1 & 2 for gear grinding, the image results are from their website, and video results are from their YouTube channel.
Google SERP for Gear Grinding
So when you are working to gain ground on the SERPs for those important terms and phrases, start thinking outside of your website by re-purposing your content, build exposure, and drive position.
Kathy Hokunson
As an independent contractor for Thomas Register, Kathy came to know Brian and Eddie Bluff. Kathy and Brian worked on a few website quotes together and eventually Brian asked her about joining the Site-Seeker, Inc. team. Kathy is known for putting her clients’ needs before her own. She has a knack for sales. Because her focus is always on what is in the best interest of the client, they trust her and are always comfortable buying from her. Kathy works hard to never let a client down or lose their trust.
Kathy started her professional life in the insurance industry – UGH! She went to work for her family’s printing business and then found B2B advertising sales with Thomas Register. She truly enjoys working within the B2B and manufacturing arena. Her passion is helping companies to market and grow their sales. Kathy believes that the truly good sales people are not the arm-twisting manipulators that you hear about in movies. She feels that the consummate sales professional always puts the clients needs first, is an excellent listener and asks questions that helps the client dig into their true needs.
Kathy is blessed with a wonderful husband, son and daughter. Time with them and their activities is always her first preference. She is very passionate about green living - doing her best to not use harmful chemicals, reducing our carbon footprint, and being healthy. She also loves to run and knit.
Kathy is on the board of Foodshare, which is a food distribution center for homeless shelters and families in need. They also work to educate the community about the growing issues of hunger, especially among children, in our towns and neighborhoods. Kathy would describe herself as a loyal friend, loving wife and mother. Her goal is to find success, while still showing kindness and compassion to everyone.
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