Internet marketing contracts come in all shapes and sizes. The basic idea behind the contract is for an Internet marketing company to perform some level of work for you over a period of time. You should expect a number of deliverables based upon an agreed upon outcome the client is seeking. Let me discuss three types of Internet marketing contracts that are the most common.
First, there is the simple one-time website design and development Internet marketing contract. This contract is formulated to basically design a website layout then write the code behind the design. Companies that utilize these contracts normally have highly skilled designers that will create visually enhanced websites. Furthermore, their developers should be able to add unique enhancements to make the website function well. But after the website is delivered, how do you get customers to visit your website?
Alternatively, another type of Internet marketing contract is a monthly retainer in which the company provides “maintenance” of the client Internet marketing presence. Similar to most vendor relationships this company will complete monthly work to drive customers to your website. The will also provide you with periodic reports articulating how customers found your website and what they did on your website. However, these Internet marketing contracts loose focus on objectives.
Normally, you’ve contacted an Internet marketing company because your website needs improvement; finding someone to rebuild your website isn’t hard. But after the work is done do you hire another company to market your new website?
The most dynamic Internet marketing contract is one that is customized to meet your specific needs. Your contract should be written to not only build your website and then perform a monthly level of work. Most importantly, your Internet marketing contract should have a plan and agreed upon metrics. It should have goals and objectives that fall in line with your business and marketing plan.
Contracts are only one part of a good business relationship. When it is time to revamp your Internet marketing presence you should look beyond just the physical appearance of your website. Furthermore, you should probably look for a company that can also keep customers visiting your website. Whatever you do, make sure you find someone that can help you achieve your business goals.
Levi Spires
Dumb luck or maybe divine intervention was Levi’s ticket to ride on the Site-Seeker train. It’s the only way a left-brained Air Force accountant can get a boarding pass for such a creative venture. Levi’s job is pretty simple; just shovel coal into the steam engine to keep Site-Seeker moving fast - as long as we don’t derail.
Levi’s military number-crunching background has given him the skills to grow people. Some might say that military officer leadership training prepared him to take on a management role, but it’s the accounting skills that give Levi a real advantage. Site-Seeker is a creative bunch that needs purpose, focus, a checklist, a process, a project management system, and a way to analyze results. With all of Levi’s talent on loan from God, he knows how to manipulate a spreadsheet to get to that one perfect number - just ask our clients!
When Levi’s not at Site-Seeker, he dreams about it. It’s the entrepreneur in him. He plays a little golf, hangs out with his family, and enjoys the Sabbath. But, mostly, he just likes to work. Site-Seeker fulfills all of Levi’s ambitions, pushing him to levels of learning and productivity that he had never imagined possible. Best of all, Levi enjoys his friends. He doesn’t have to come into the office to do business, but he chooses to. Everyone Levi knows is right here at Site-Seeker, and he likes it.
5 Responses to Internet Marketing Contracts
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Very nice information. Thanks for this.
Hi Rachel,
Thank you for the feedback.
Levi
Contracts are important when it comes to business especially with internet marketing. Targets and objectives should be clear to both parties.
I stumbled onto your blog and read a few post. I like your style of writing.
Thank you Leola for your kind words. Writing doesn’t come easy for me, but I have many people here at Site-Seeker that help me get better.