It’s all about the content right? That’s what Google tells us at least…
We all know that relevant, current, keyword rich content has become Google’s favorite thing to index and provide in SERPs (search engine results pages). In the last year or so we have seen more and more elements of Google’s “universal search” within the main search results page. So much so, that clicking on a video or image result has become second nature to us.
So what does Google have up their sleeves next…? Try this one on for size:
Google is bringing us up to the minute coverage of all the content that’s being generated about our search topic, across every form of online interaction – including social media sites like Twitter, Facebook, and Myspace!
Give it a shot! Do a normal Google search, then click on “show options” and then “latest”. For the last couple of days, I have become so infatuated with this nifty search tool that I can’t stop watching it!
The search engine game is changing – and quick… Just plain having a good website isn’t enough. You have to start generating new content on a more regular basis to stay in this game.
Here are some things you can do to help your company appear in this new Google search option:
- Start blogging! – We’ve said it before, and we’ll say it again.
- Create a twitter account – Twitter has the power to make you a thought leader, use it.
- Build out a facebook page and keep it current – especially you B2C businesses out there.
- Engage with people online – Social media has made this very easy and efficient.
So what are your thoughts? Is this the future of Google, or will this remain a semi-hidden feature in the worlds most popular search engine?
Eddie Bluff
Eddie Bluff is the Vice President of Key Accounts and Co-Founder of Site-Seeker, Inc., an Internet marketing company created by Eddie and his brother, Brian, in 2003. Site-Seeker performs the efforts necessary to drive qualified visitors to its clients’ websites; convert the visitors into buyers; measure the results achieved; and develop improvement plans based on performance.
Mr. Bluff brings over 20 years of experience in sales, account development, business process development, marketing, and service management to the company. He obtained a Bachelor of Science Degree in Political Science from the State University of New York at Buffalo, and worked for more than 15 years as a Manager of Sales and Marketing at PAR Technology Corporation before joining the Thomas Industrial Network. At Thomas, he signed the largest ever first-year contract in the history of Thomas Register with a sale in excess of $143,000, and he placed 16th out of 480 individual sales contractors in North America.
As the Vice President at Site-Seeker, Eddie travels the country conducting seminars and workshops focused on bringing clarity to the Internet Marketing industry. When he’s not on the road, he is responsible for developing relationships with key accounts, partnerships and co-management of the firm.
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