Create Once But Post Everywhere

By Kathy Hokunson On September 22, 2011 · 5 Comments

In April we came up with the idea of a weekly fifteen minute webinar to help keep our audience informed on what’s new in the world of search and social marketing and — perhaps more importantly — if what’s new is relevant to business. The initiative was sparked by a few comments from different clients wishing they heard more from us on what was happening out there in the Internet world.

We launched in June the week after Google+ was announced and out of the gate we had weekly content right at our fingertips. Since then we’ve broadcasted 15 episodes of Jolt & Bolt.

Delivering Jolt & Bolt is a lot more work than I thought, but I have loved every minute of it (okay during the few technical issues I DID not love it.) Who would have guessed that delivering a 15-minute webinar would take twenty hours and three people each week? Not me— but it does! I love doing the weekly research to deliver the webinar. I am learning great, unique things that I never would have learned with out having to deliver this content. It makes me better Internet marketing professional and a stronger resource for my clients, even if they don’t attend!

But the real strength and worth of the time spent is in the way we repurpose the information! Gillian, Site-Seeker’s Marcom Czar, is always reminding me we should work smarter, not harder! So how do we increase the ROI on the time and resources for this weekly production? We post it ev-er-y-where!

The topic de week renders 1) a blog post, the presentation slide deck is posted to 2) Slideshare and a video recording of the weekly show hits our 3) YouTube channel within 24 hours of the live event. We chat it up on 4) Facebook and 5) Twitter (#joltbolt) and remind contacts of the info with 6) weekly e-vites. We’ve had a total of 350 registrations and 230 attendees but we can track more than 2,000 impressions to-date of the content from the additional posts across multiple platforms. The momentum and growth has been great and we appreciate the support.

Question for you: Can you get more out of projects and processes you already have in place? What are you doing weekly, monthly, quarterly that you could be sharing across multiple platforms? (Feel free to think out loud in the comment field!)

So on that note… we’d like to find out what you think about Jolt & Bolt. Is it what you thought it would be? Do you have suggestions to make it better? Do you have recommendations on content? I would appreciate just a few minutes of your time to complete this survey or leave a comment below! (Of course, participation and feedback will be rewarded with an entry in the September $50 Amazon.com gift card drawing.)

Until next week… gotta bolt!

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About The Author

Kathy Hokunson

As an independent contractor for Thomas Register, Kathy came to know Brian and Eddie Bluff. Kathy and Brian worked on a few website quotes together and eventually Brian asked her about joining the Site-Seeker, Inc. team. Kathy is known for putting her clients’ needs before her own. She has a knack for sales. Because her focus is always on what is in the best interest of the client, they trust her and are always comfortable buying from her. Kathy works hard to never let a client down or lose their trust.

Kathy started her professional life in the insurance industry – UGH! She went to work for her family’s printing business and then found B2B advertising sales with Thomas Register. She truly enjoys working within the B2B and manufacturing arena. Her passion is helping companies to market and grow their sales. Kathy believes that the truly good sales people are not the arm-twisting manipulators that you hear about in movies. She feels that the consummate sales professional always puts the clients needs first, is an excellent listener and asks questions that helps the client dig into their true needs.

Kathy is blessed with a wonderful husband, son and daughter. Time with them and their activities is always her first preference. She is very passionate about green living - doing her best to not use harmful chemicals, reducing our carbon footprint, and being healthy. She also loves to run and knit.

Kathy is on the board of Foodshare, which is a food distribution center for homeless shelters and families in need. They also work to educate the community about the growing issues of hunger, especially among children, in our towns and neighborhoods. Kathy would describe herself as a loyal friend, loving wife and mother. Her goal is to find success, while still showing kindness and compassion to everyone.

Visit Authors Website →

5 Responses to Create Once But Post Everywhere

@jpdesigntheory says:

September 22, 2011 at 9:52 am

Hey Katie, its a great webinar that I honestly look forward to on a weekly basis. In the idea of creating something and posting it everywhere does have some benefits and drawbacks depending on the content and medium. I recently wrote a post about it here http://bit.ly/oWPBVL

As for Jost & Bolt I engage more directly through the webinar and Twitter. I only go to the YouTube page when I’ve missed a webinar. I learn a lot, and what I don’t learn I get affirmation because you may have validated a concept that I may have heard elsewhere. Being because I met you personally, I value your opinion over another brand though. If you guys ever started sending these to iTunes for podcasts though I’m sure I’d sign up but I think you may lose me for the live webinars due to convenience.

Continue to bring the same content and perspectives that you do. From Google Plus to Linked In and Facebook, it’s nice to here tips and trick, but also tried and true measures of response. At the end of the day, I want to hear about something that I should be using because of *blank*, or benefits of *blank*, or something is new and cool but serves no immediate purpose or tangible value.

Reply
- Kathy Hokunson says:
  
  September 22, 2011 at 5:00 pm
  
  Thanks Jean! We appreciate your support and participation. Jolt & Bolt is a labor of love and we are happy to hear it delivers value. We have been getting a ton of positive feedback and are anxious to make sure stay on track.
  
  I read your blog post, really good stuff. I haven’t checked out Tumblr or Posterous yet – maybe you can give me a guided tour?
  
  Thanks again for your support!
  
  Reply
Levi Spires says:

September 23, 2011 at 7:01 am

Tumblr is great! It’s good for an idea that’s not quite a blog post but needs more than 140 characters. I use my Tumblr to post pictures too.

Reply
@jpdesigntheory says:

September 23, 2011 at 8:38 am

Yea I think Tumblr is good for posting graphics, pictures, and visual “blogging”. I signed up sometime last year but mainly to secure my username. I haven’t use it much since. Though there’s a lot of customizing you can do and even have it talk with your WordPress blog for syndication I believe. But it’s just one of those mediums that doesn’t drive traffic in the way that I want right now. Blogging does and serves a purpose that’s more tangible for me. Same thing with Posterous.

Reply
Lisa Kidder says:

October 25, 2011 at 4:14 pm

Thinking out loud about using info across multiple platforms, I love to break up lists of tips into multiple tweets (with a hastag if there’s enough info) facebook & LinkedIn posts, while the full article might live on the website and divided into several shorter articles in newsletters. I even use the info on the lobby monitor that welcomes guests (& employees) to the building every day. Thanks for the weekly inspiration!

Reply

Brian Bluff	Levi Spires	Kathy Hokunson
Eddie Bluff	Kevin Rowe	John A. Huebner
Site-Seeker	Carl Pfranger	Brian Sfinas
Kelly Jensen	Brian Payne	Alee Bluff
Lisa Labuzzetta

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