I agree, with caution, with Randfish’s post that great content isn’t the total solution. There have been many times I’ve explained that the best looking Web site with the most compelling content is useless if no one sees it.
That being said, all the Web site’s that I view on a regular basis have great content. Each domain has a topic that interests me and ultimately provides me with a good user experience. Without a doubt, content is the most important aspect of any Web site, because no matter the number of visitors to your Web site, the Web site must still provide a benefit to the user.
Except for the occasional non-Internet ad, it’s true that almost every Web site I’ve visited has either been recommended or found via search engines. However, the Web sites that I enjoy, or the pages that I convert on, must meet my needs by providing compelling content.
Design, pictures, font, layout, and text of a Web page matter, and should be the foundation of any Internet marketing campaign. No, you shouldn’t stop at content, but it mustn’t be ignored.
Levi Spires
Dumb luck or maybe divine intervention was Levi’s ticket to ride on the Site-Seeker train. It’s the only way a left-brained Air Force accountant can get a boarding pass for such a creative venture. Levi’s job is pretty simple; just shovel coal into the steam engine to keep Site-Seeker moving fast - as long as we don’t derail.
Levi’s military number-crunching background has given him the skills to grow people. Some might say that military officer leadership training prepared him to take on a management role, but it’s the accounting skills that give Levi a real advantage. Site-Seeker is a creative bunch that needs purpose, focus, a checklist, a process, a project management system, and a way to analyze results. With all of Levi’s talent on loan from God, he knows how to manipulate a spreadsheet to get to that one perfect number - just ask our clients!
When Levi’s not at Site-Seeker, he dreams about it. It’s the entrepreneur in him. He plays a little golf, hangs out with his family, and enjoys the Sabbath. But, mostly, he just likes to work. Site-Seeker fulfills all of Levi’s ambitions, pushing him to levels of learning and productivity that he had never imagined possible. Best of all, Levi enjoys his friends. He doesn’t have to come into the office to do business, but he chooses to. Everyone Levi knows is right here at Site-Seeker, and he likes it.
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