Connecticut Manufacturers Look For Success

Last Thursday, May 14th, Brian Bluff and I gave a presentation at the ConnStep Annual Manufacturing Conference at the Connecticut Convention Center in Hartford Connecticut.  This annual conference brings together manufacturing companies from across Connecticut to learn, engage and share in all aspects of their businesses from lean manufacturing, procurement, marketing and production to sales.  ConnStep does an excellent job of offering a wide variety of workshops and runs a well organized event – it was very impressive.    The speakers they had brought in for this conference were educational and fun – from Doug Hall of Eureka! Ranch (@brainbrew) to Governor Jodi Rell (@govenorrell).

We were invited to speak on Leveraging Internet Marketing for Manufacturing and we were co-presenting with Ken Clark (@Ken_Clark) from Onward Search(@onwardsearch).  Ken did an excellent presentation on the basics of SEO and a case study for their client Armstrong Ceiling Tiles.  We then followed up with a case study for one of our manufacturing clients Riverhawk, who has experienced tremendous success from his website redesign and SEO efforts.  What impressed me most was how interested the attendees were.  They had educated questions, were involved in the process and were looking to further their knowledge.  They really understood how important the internet was to the future success of their companies.

We were at the conference all day and were being engaged constantly.  We answered questions and had excellent conversations.  For me, it was exciting to see the leaders of these manufacturing companies looking forward towards success and how to best achieve it.  With so much bad news being pushed out every day on the state of the economy, it really felt awesome to be in conversation with over 280 people at the core of manufacturing and feeling their push to the future.