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Shawna Coronado in Akumal, Mexico just before filming her latest YouTube culinary series. Photo by Mario Salazar Photography.

Maintaining your YouTube Presence

By On September 30, 2011 · Leave a Comment

Social media breakout star, Shawna Coronado, gives 5 tips on your YouTube channel’s must-haves.

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The ROI Cop-Out

By On September 23, 2011 · 4 Comments

Are you avoiding social media platforms because you can’t prove out the ROI? This is a must-read conversation.

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Create Once But Post Everywhere

By On September 22, 2011 · 5 Comments

5 ways to spread 1 good idea. Here’s to working smarter not harder!

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Making the Most of Your YouTube Channel

By On September 6, 2011 · 2 Comments

This Thursday during Jolt & Bolt we are chatting about some basic tips to “pimp out” your YouTube channel. Video isn’t new but it is getting really hot! A lot of people are jumping on the video bandwagon and uploading content but are they doing what it takes to [...]

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Checking-in or Checking-out . . . Is Geolocation Relevant?

By On September 1, 2011 · 3 Comments

This week I struggled to report on the changing landscape of geolocation as it relates to B2B. The application for B2C is clear and powerful but I was convinced that sites like Gowalla, Foursquare and functions like Facebook Places has no immediate effect on the B2B arena – so why talk about it.

In the [...]

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Increasing Direct Website Traffic

By On August 22, 2011 · 2 Comments

Increasing direct website traffic is a sign that a brand’s strength is growing and that trust is being developed in the marketplace. That is, visitors actively navigating to a website by typing a URL into a browser’s address bar are valuable.

If website content is educational or helps solve visitors’ problems, increasing direct traffic is [...]

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Is anyone listening? Measuring social media ROI.

By On August 16, 2011 · 8 Comments

Hello…hello? Is this thing on?

Often times participating in social media can feel like yelling into the wind or standing at the edge of the forest and wondering if there is anyone out there? And how do you know if they hear you?

I think this unknown is one of the largest obstacles for many [...]

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