Developing an effective search/SEO and social media plan can be tough. Start by aligning your prospect’s buying process with a your selling process.
B2B Internet Marketing Strategy: Educate prospects about the benefits of your solution through the generation of expert content.
Creating thought leadership is the primary reason B2B companies participate in social media. Begin with [...]
In the B2B world, a lot of companies struggle with how to develop a search engine and social media marketing plan that actually works. The trick is to start building at the point closest to your goal. Your goal being a lead or a sale and the point closest to it, your website. Take a [...]
How to Accelerate your Business with Search, Social and Content Marketing
Arnie Kuenn’s book, Accelerate; Move Your Business Forward Through the Convergence of Search, Social and Content Marketing is a must read for anyone looking to sell anything. In the buying process there’s a whole bunch of steps.
I have to realize a [...]
10 tips on creating a great blog from an author that ranks among Martha Stewart’s favorites! Check ‘em out and maybe Martha will like your blog too?
Last Wednesday, the Southern Tier Association of Human Resources (STAHR) hosted a three part discussion on social media in Binghamton, NY. Topics discussed included:
Social media policy considerations for human resources, Social media for recruiting, and Legal issues relating to social media issues.
I was fortunate to present “Social Media for Recruiting” along side [...]
Social media breakout star, Shawna Coronado, gives 5 tips on your YouTube channel’s must-haves.
Increasing direct website traffic is a sign that a brand’s strength is growing and that trust is being developed in the marketplace. That is, visitors actively navigating to a website by typing a URL into a browser’s address bar are valuable.
If website content is educational or helps solve visitors’ problems, increasing direct traffic is [...]
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