Launching a new website without first understanding how the old website is performing is a bad idea. Without a website performance baseline, there is no way to:
Judge the success of the new website. Make the determination that the project was worthwhile. Target improvement efforts based on what has been possible in the past.
In [...]
Broken links and 404 errors are the bane of every webmaster’s existence. This post defines each and provides a few options to correct them.
404 Errors Explained
A 404, or Page Not Found error, is an http response code. 404 errors occur when a web browser communicates with a server and requests to view a particular [...]
Mobile internet is increasing every day in North America and around the world. By 2015 many have predicted that mobile search will overtake desktops. If optimizing your website for mobile browsing isn’t on your radar, then it should be. This is a big market that you’re missing out on. Customers are more likely to buy [...]
I was putting final touches on a 60 minute Effective Search Engine Content Development speaking gig we were about to deliver to 19 C-Level Industry leaders. The folks that hired us told me to keep it high level when explaining Search Engine Optimization (SEO) and to make sure to explain how search engines consider a page and relate what they look at to the page content.
My brother and I recently presented a session on Effective Content Creation for Internet Marketing and specifically for pages within vertical industry sections of a B2B association. I had included pieces of this content in an Internet Marketing session I did in Syracuse, NY a number of months back but this session was strictly focussed [...]
As an Internet marketing firm in Hartford CT, we work with manufacturing and B2B companies who need the web to help drive inquiries and grow their businesses, they often forget the key component . . . asking for the order.
When designing and building a website typically companies get too wrapped up in detailing their [...]
Redoing your website can be one of the most exciting or dreaded things any organization undertakes. It’s very easy to become overwhelmed with the planning of moving content, or coming up with new site elements. Likewise, becoming completely consumed with your favorite website, and trying to mimic it despite drastic differences in your product offerings [...]
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