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5 Considerations for Your Website Redesign

By On February 29, 2012 · Leave a Comment

Redoing your website can be one of the most exciting or dreaded things any organization undertakes. It’s very easy to become overwhelmed with the planning of moving content, or coming up with new site elements. Likewise, becoming completely consumed with your favorite website, and trying to mimic it despite drastic differences in your product offerings [...]

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Why Reinvent the Wheel? (part 1)

By On February 28, 2012 · Leave a Comment

Whenever a development project comes up, my first thought is usually to build it myself rather than look for and use something that may already be available. I’m often questioned about this and the question is almost always something along the lines of: “But such and such already does that, why reinvent the wheel?”

To [...]

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How to Accelerate your Business with Search, Social and Content Marketing

By On January 27, 2012 · Leave a Comment

How to Accelerate your Business with Search, Social and Content Marketing

Arnie Kuenn’s book, Accelerate; Move Your Business Forward Through the Convergence of Search, Social and Content Marketing is a must read for anyone looking to sell anything. In the buying process there’s a whole bunch of steps.

I have to realize a [...]

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Blogging Tips to Get You Noticed

By On January 19, 2012 · 24 Comments

10 tips on creating a great blog from an author that ranks among Martha Stewart’s favorites! Check ‘em out and maybe Martha will like your blog too?

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Japan ain’t Central New York

By On January 19, 2012 · Leave a Comment

When I think of the culture I think of Japan. Having moved from Japan to Central New York a few years ago I can easily distinguish the differences between the two. The best example would be customer service. A Japan fast food hamburger looks like the picture on the menu and is [...]

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Social Media for HR – Policy, Recruiting, Legal

By On January 18, 2012 · 1 Comment

Last Wednesday, the Southern Tier Association of Human Resources (STAHR) hosted a three part discussion on social media in Binghamton, NY. Topics discussed included:

Social media policy considerations for human resources, Social media for recruiting, and Legal issues relating to social media issues.

I was fortunate to present “Social Media for Recruiting” along side [...]

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SOPA: Some Officials just Pass Acronyms

By On January 17, 2012 · Leave a Comment

When pirates take hostages off the Ethiopian coast the U.S. President sends in a Navy SEAL sniper team and issues an order to kill. Alternatively, every day other pirates profit off stolen online content yet our government hesitates to pull the trigger on legislation to prevent it. Pirates are pirates, right?

Assuming this link [...]

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