On February 24th, 2011 Google rolled out its Panda (or Farmer) algorithm update throwing the Search Engine marketing world into a state of panic as marketers and website owners dug through mounds of data trying to determine if they were affected and the extent to which their site or business was hurt. For many, it [...]
Finding the best keyword is about finding the right category. So, in this SEO in Under 20 Seconds post I wanted to explain how to find keywords that might be easily overlooked.
Finding keywords or that magical set of keywords is much like any other creative process (that’s right! creative), brainstorming. Be [...]
I see this a lot, companies bid on their own name as a keyword in Google search network (ads that show up on the side of Google when you search for a word, see picture). In my mind, if someone is looking for you by name, they’ll have no trouble finding you, unless your [...]
Since digital media took root in our global culture in the mid-1990s, we’ve had new “words” introduced into our vocabulary. Words like LOL and TTYL are common. More often, written communication is being slowly diminished as our reliance on slang, phonetic spelling, and a general obliviousness to good grammar all increase. The prolific use of [...]
When considering SEO and getting your Business on the SERP, think outside of your website and look social media sites to publish and promote your content. Some companies have SERP position for the their YouTube channel, slideshare channel and image search to name a few.
Content for your Web site is the most important aspect of any Internet marketing campaign.
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