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How to Accelerate your Business with Search, Social and Content Marketing

By On January 27, 2012 · Leave a Comment

How to Accelerate your Business with Search, Social and Content Marketing

Arnie Kuenn’s book, Accelerate; Move Your Business Forward Through the Convergence of Search, Social and Content Marketing is a must read for anyone looking to sell anything. In the buying process there’s a whole bunch of steps.

I have to realize a [...]

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Blogging Tips to Get You Noticed

By On January 19, 2012 · 24 Comments

10 tips on creating a great blog from an author that ranks among Martha Stewart’s favorites! Check ‘em out and maybe Martha will like your blog too?

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Social Media for HR – Policy, Recruiting, Legal

By On January 18, 2012 · Leave a Comment

Last Wednesday, the Southern Tier Association of Human Resources (STAHR) hosted a three part discussion on social media in Binghamton, NY. Topics discussed included:

Social media policy considerations for human resources, Social media for recruiting, and Legal issues relating to social media issues.

I was fortunate to present “Social Media for Recruiting” along side [...]

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Shawna Coronado in Akumal, Mexico just before filming her latest YouTube culinary series. Photo by Mario Salazar Photography.

Maintaining your YouTube Presence

By On September 30, 2011 · Leave a Comment

Social media breakout star, Shawna Coronado, gives 5 tips on your YouTube channel’s must-haves.

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Increasing Direct Website Traffic

By On August 22, 2011 · 2 Comments

Increasing direct website traffic is a sign that a brand’s strength is growing and that trust is being developed in the marketplace. That is, visitors actively navigating to a website by typing a URL into a browser’s address bar are valuable.

If website content is educational or helps solve visitors’ problems, increasing direct traffic is [...]

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Sexy Link Building Techniques or Smart SEO?

By On July 20, 2011 · 1 Comment

Sexy Link Building Techniques or Just Smart SEO?

To say that link building is a new SEO subject or one that has not been studied to death is just not true. So why talk about links now? Certainly Google+, Facebook this or that, or any of the many current social media headlines would be more [...]

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YouTube for Business: Best Practices and Points of Evaluation

By On May 24, 2011 · 3 Comments

YouTube for Business: Best Practices and Points of Evaluation:

The use of video in business marketing can be very powerful! It’s a great opportunity to:

demonstrate a product, service or capability show your virtual audience you are real and credible as a business through a video tour of your facility demonstrate a process that is [...]

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