Currently viewing the category: "B2C"

Google Panda Protection

By On June 13, 2011 · 2 Comments

On February 24th, 2011 Google rolled out its Panda (or Farmer) algorithm update throwing the Search Engine marketing world into a state of panic as marketers and website owners dug through mounds of data trying to determine if they were affected and the extent to which their site or business was hurt. For many, it [...]

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From Store to eStore: Set up an online storefront in under a month

By On June 10, 2011 · Leave a Comment

Below is the presentation that I gave for the Small Business Development Center (SBDC) on eCommerce, explaining how to set up an eShop and sell products online. Thanks to all of the business owners and marketing professionals that attended.

Although this talk was about selling products online, several of the marketing and optimization concepts are [...]

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Top Facebook Recruiting (Job) Apps

By On June 9, 2011 · Leave a Comment

Top Facebook Recruiting (Job) Apps by Monthly Active Users

The below table contains a list of Facebook apps found when searching the Facebook App Directory for the term “Jobs”.

To make the list more user friendly, I added the number of monthly active users for each of the listed Facebook

Recruiting [...]

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eCommerce Isn't So Scary: The basics for selling products online

By On May 29, 2011 · 4 Comments

Anything to add? The best suggestion will get a free list of resources for eCommerce that I will only give out during my presentation on June 9th.

If you didn’t know, you live in the perfect time to start selling products through eCommerce. Some people are saying that we’re in the next online [...]

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YouTube for Business: Best Practices and Points of Evaluation

By On May 24, 2011 · 3 Comments

YouTube for Business: Best Practices and Points of Evaluation:

The use of video in business marketing can be very powerful! It’s a great opportunity to:

demonstrate a product, service or capability show your virtual audience you are real and credible as a business through a video tour of your facility demonstrate a process that is [...]

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Google Plus One – it is too early to like it . . .

By On April 20, 2011 · Leave a Comment

Google launches a social function again that is difficult to “like”.

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Social Media Report Card, Facebook for Business

By On April 12, 2011 · 2 Comments

Social Media Report Card, Facebook for Business

I’ve been meaning to take a picture of a billboard I pass each morning on the drive into the office.  It’s a billboard ad for a local flower shop.  In the biggest of letters you read “Find Us On Facebook and Register to Win Free Flowers”.  Certainly signs [...]

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