I was putting final touches on a 60 minute Effective Search Engine Content Development speaking gig we were about to deliver to 19 C-Level Industry leaders. The folks that hired us told me to keep it high level when explaining Search Engine Optimization (SEO) and to make sure to explain how search engines consider a page and relate what they look at to the page content.
My brother and I recently presented a session on Effective Content Creation for Internet Marketing and specifically for pages within vertical industry sections of a B2B association. I had included pieces of this content in an Internet Marketing session I did in Syracuse, NY a number of months back but this session was strictly focussed [...]
How to Accelerate your Business with Search, Social and Content Marketing
Arnie Kuenn’s book, Accelerate; Move Your Business Forward Through the Convergence of Search, Social and Content Marketing is a must read for anyone looking to sell anything. In the buying process there’s a whole bunch of steps.
I have to realize a [...]
Change in Times: We’re Connected and Empowered.
We can look at life and technology and feel that we are going through change at an unprecedented pace. Generations before us probably felt the same way about change and advancement of technology in their lives.
I contend though that not since the invention of the Printing Press [...]
What You Should Know About International Search Engine Optimization For Business
YouTube for Business: Best Practices and Points of Evaluation:
The use of video in business marketing can be very powerful! It’s a great opportunity to:
demonstrate a product, service or capability show your virtual audience you are real and credible as a business through a video tour of your facility demonstrate a process that is [...]
Social Media Report Card, Facebook for Business
I’ve been meaning to take a picture of a billboard I pass each morning on the drive into the office. It’s a billboard ad for a local flower shop. In the biggest of letters you read “Find Us On Facebook and Register to Win Free Flowers”. Certainly signs [...]
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