I had a conversation today with a manufacturer of a custom product. The company was interested in improving their web/internet presence and had already spoken with and received a quote from another vendor. Website tweak or rebuild
The problem is that the other vendor’s quote was inappropriate for the company’s situation. Their quote recommended tearing [...]
Launching a new website without first understanding how the old website is performing is a bad idea. Without a website performance baseline, there is no way to:
Judge the success of the new website. Make the determination that the project was worthwhile. Target improvement efforts based on what has been possible in the past.
In [...]
Smart phones, apps, and new software are just some of the latest technology that we can use to increase personal efficiency. But what about the more established technologies like email and browsers? These technologies are more a part of our daily lives than we care to admit. Collectivity, technology is the key to becoming more [...]
Broken links and 404 errors are the bane of every webmaster’s existence. This post defines each and provides a few options to correct them.
404 Errors Explained
A 404, or Page Not Found error, is an http response code. 404 errors occur when a web browser communicates with a server and requests to view a particular [...]
Update – Who Uses Twitter?
The other day I was hanging out in New York with a bunch of business owners when someone asked, Who Uses Twitter Anyway? That got me thinking about this post and my need to update it… So here goes.
Pew’s Internet and American Life Project is a great source of [...]
So, you’ve just been reminded, again, that your website is ugly and your SEO stinks. We feel your pain, and can help.
Three steps to better search results – SEO Syracuse, NY Get a Free SEO report card. We’ll pore over your website and let you know what can be done to [...]
Developing an effective search/SEO and social media plan can be tough. Start by aligning your prospect’s buying process with a your selling process.
B2B Internet Marketing Strategy: Educate prospects about the benefits of your solution through the generation of expert content.
Creating thought leadership is the primary reason B2B companies participate in social media. Begin with [...]
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