Posts by: Levi Spires

Japan ain’t Central New York

By On January 19, 2012 · Leave a Comment

When I think of the culture I think of Japan. Having moved from Japan to Central New York a few years ago I can easily distinguish the differences between the two. The best example would be customer service. A Japan fast food hamburger looks like the picture on the menu and is [...]

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SOPA: Some Officials just Pass Acronyms

By On January 17, 2012 · Leave a Comment

When pirates take hostages off the Ethiopian coast the U.S. President sends in a Navy SEAL sniper team and issues an order to kill. Alternatively, every day other pirates profit off stolen online content yet our government hesitates to pull the trigger on legislation to prevent it. Pirates are pirates, right?

Assuming this link [...]

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Internet Marketing Skills – Revisited

By On January 16, 2012 · Leave a Comment

About two years ago I listed eight skills I thought were important for someone to be successful as an Internet marketing expert:

statistically inclined – you have to dive into the data comprehends marketing – the can be technical but it’s still marketing speed reader – there’s so much to read and so little [...]

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Thank You

By On January 15, 2012 · 5 Comments

I don’t feel under 40 much less worthy of being selected as Syracuse’s 40 under forty. Central New York has so many talented people it’s amazing I was even considered for the award. Thank you!

My family is the main reason I was able to compete for such a great honor. They’ve [...]

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Steve Jobs; Pursuing the Perfect

By On October 5, 2011 · 3 Comments

It’s amazing the great sadness the world is expressing about the news of Steve Jobs passing. Breaking headlines in the media convey the message as if a national leader has died. Even my children knew Jobs and were taken aback.

Now consider the current American political environment in which [...]

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Why Buyer Personas

By On October 3, 2011 · Leave a Comment

Site-Seeker, like many Internet marketing companies, is highly versed in the trade of analyzing potential Internet volume based on Google keyword usage and website analytics. Combined with each of our client’s marketing research we can create Internet marketing strategies based on a few target markets. We know Internet metrics!

However, while we may have looked [...]

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The ROI Cop-Out

By On September 23, 2011 · 4 Comments

Are you avoiding social media platforms because you can’t prove out the ROI? This is a must-read conversation.

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