With nearly 1/10th of the worlds’ population connected through Facebook can 21st century business consider not engaging in social media marketing?
The how and why of short blog posts
“Blogging? Who’s got time!”
I recently had lunch with a long-time client and friend only to hear these words in response to my suggestion that he start blogging as a way to:
Establish his company as experts in their field and ‘the source’ for difficult (read high [...]
Imagine John Lennon on Social Media
“If someone thinks that love and peace is a cliche that must be left behind in the Sixties that’s his problem. Love and peace are eternal.” – John Lennon.
Thirty years ago I was in my dorm room at Kent State preparing for a Political Science final when my [...]
Has Social Media altered the Integrated Media Plan?
Ad Agencies, public relations firms and market research folks have traditionally played a needed and significant role in the content, timing and medium of communication of the marketing message. They have been the conduit of delivering brand and product message to targeted audiences.
I came across an [...]
YouTube SEO Help
With a little SEO help, your YouTube videos can rank both in the search engines and in YouTube itself. This coupled with the fact that YouTube is the second most popular search engine makes understanding YouTube SEO critical.
This post is not intended to convince you that creating and uploading video to [...]
Using Twitter to promote blog posts is pretty straight forward. Assuming that you have taken the time to develop a sizable Twitter following, established yourself as a credible person/brand, and participated in the online conversation; tweeting a post title and link to your post is can be beneficial.
The below screen shot was pulled from [...]
As 2010 comes to an end and the economy is improving, I predict history will repeat itself. Post-recession lean b2b companies will abandon unproductive marketing strategies and instead increase their investment in Internet marketing to include social media.
What social media faux pas awaits them? In what direction will uneducated Internet marketing sales people, and [...]
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