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I talk with a lot of CEOs and other executives, and there is a common thread to all these conversations. Why isn’t my site as effective as it once was? It’s a simple question, but effectively answering it requires a little unpacking.
To start, what is effectiveness when it comes to a website? In terms [...]
Search engine optimization, or SEO, is a complex business. And signs from the past few years only suggest that it’s getting even more complicated. In a nutshell, SEO is a blend of many different online tactics to help achieve higher results for your site on search engine results pages. This, in turn, gives you [...]
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Every time I sit down to watch TV, I see commercials from website dealers like Wix.com. It’s easy to notice that they are a cheap website provider. They feature these slick-looking sites in their commercials and they demonstrate how the system is very user-friendly with no knowledge of code required in a drag [...]